E-commerce
Getting 6,000+ product videos live across four marketplaces, and proving they were live
Raghav’s work at a Canadian sports memorabilia retailer, where he works now.
Product videos live on 3,170 Amazon listings, 1,860 on eBay and all 945 on Wayfair, each checked on the live marketplace rather than trusted from an upload receipt.
- Amazon, eBay and Wayfair listings with live product videos
- 5,975
- Walmart videos actually live, out of those reported as accepted
- 172 of 786
- Amazon listings taken down in one afternoon, snapshot first
- 38
The situation
The retailer sells the same catalog on Amazon (US and Canada), eBay, Wayfair, Walmart and Best Buy. Product videos help listings convert, but adding them by hand across thousands of listings on five platforms wasn’t realistic.
What was hard
Every marketplace handles video differently, and some report success before anything is visible to shoppers. Bulk writes to live listings can also disturb inventory and shipping settings in ways that cause oversells.
What Raghav did
- Used AI agents to run the rollout through each marketplace’s API, with every write gated behind an explicit apply flag and a typed confirmation phrase.
- Defined "done" as visible on the live listing, and verified each placement against the marketplace instead of the upload response.
- Reconciled the product mapping across channels: 1,015 rows checked, 952 already correct, 51 written and read back, and 12 held or quarantined for review, with a snapshot ready for rollback.
What changed
Videos went live on 1,572 of 1,572 Amazon US listings, 1,598 of 1,600 Amazon Canada listings, 1,860 eBay listings and 945 of 945 Wayfair listings.
Verification caught that Walmart’s reported 786 videos were accepted submissions, not live videos: only 172 were actually visible, and the rest would otherwise have been counted as finished. Best Buy has no video field, so it was skipped rather than forced.
How this was measured. Counts come from checking each listing on the live marketplace after the rollout, not from upload responses.
What went wrong
The bulk changes broke inventory sync for 1,793 SKUs and caused 164 quantity mismatches, including 8 oversells. 153 of the 157 mismatches that could be corrected were fixed and confirmed on the live listing. One listing’s shipping settings changed without being asked for; when the revert failed, the listing was ended rather than left wrong.
Bring us in when you sell on several marketplaces and need a catalog-wide change made, and confirmed, without your team checking thousands of listings by hand.